Lingerie manufacturer Triumph International Japan has unveiled a new type of brassiere that can be converted into a shopping bag. The “No! Shopping Bag Bra” is designed to promote the reduction of plastic bag consumption.

When the bra is worn, the “shopping bag” portions are folded away inside the bra cups, where they serves as extra padding. The bra quickly converts to a shopping bag by removing the bag portions from the cups and connecting the hooks on the bra’s underwire. The lace cups serve as decoration along with the shoulder straps, which are disconnected and tied to the top of the bag as ribbons.
The bra — available in red, blue, green, yellow and pink — is made from the Teijin Group’s ECOPET brand of polyester fiber, which has been recycled from plastic bottles through the company’s patented EcoCircle recycling system.
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