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South Carolina - not 'so gay' after all

Flavor: Advertising , Transgender

An advertising campaign launched on the London Underground during gay pride week earlier this month has caused a political storm in South Carolina.

News of the campaign and a poster with the tagline "South Carolina is so gay", designed to promote a gay tour operator and to increase tourism to various US destinations noted for being gay-friendly, reached the state where it was condemned by Senator David Thomas. The state employee who approved the campaign has since resigned and Senator Thomas is calling for an audit of the tourism department's advertising budget.

Other US destinations featured in Amro Worldwide's campaign - including Washington DC, Las Vegas, Boston and Atlanta – have not reported any such backlash. The Boston poster, which picked up on its status as capital of the first US state to legalise same-sex marriage, is thought to be expecting a huge gay-tourism boost if a ruling goes ahead to allow out-of-state gay marriages there as well.

Carole L.

July 17, 2008