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Orangina advert 'too sexy'

Flavor: Advertising , Videos

The 60 second advert for soft drink Orangina centres around a love story between a doe in tiny bikini and a hunk bear, with a finale of shots of Orangina bottles exploding between the thighs of zebras and squirting on to the breasts of other animals.

The Naturally Juicy advert has attracted criticism from British children's charities and equal rights groups because it 'places the product in a very sexualised and provocative context.'

The advert was based around the idea of "pulpeuse", which in French means both "containing pulp" and also "voluptuous" or "sexy"

Via indyblogs.

Carole L.

August 28, 2008