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Brothel offers free entry to men who have its name tattooed on their arm

A brothel reputed to be the largest in Europe has been overwhelmed with interest after offering free entry for life to customers who have its name tattooed on their arm.

The manager of Pascha, which houses more than 120 prostitutes across its 12 stories, did not expect any takers when he put up posters advertising the tongue-in-cheek promotion. But more than 40 men have already come forward to have the name inked onto their arm in large blue letters, and the brothel's tattoo artist is having to work extra shifts to keep up with demand.

Herbert Manske, 46, was among the dozens of clients who queued up to undergo the procedure on the first night at the brothel in Cologne, Germany. "My wife doesn't mind," he said. "I get free drinks all night and can look at all the pretty girls."

Men who have the tattoo will save the brothel's £4 (€5) entry fee for life and get discounts on other services like lap dances, but will still have to pay for their time with the prostitutes who are self-employed and independent from the brothel.

Pascha, which is reported to attract 1,000 customers a day, hit the headlines in 2006 when it hung a huge high banner from its roof aimed at luring international football fans in Germany for the World Cup. The banner contained the flags of all competing nations including Iran and Saudi Arabia, sparking protests from Muslim groups.

Last year the brothel started a half-price discount for pensioners who visited in the afternoons.

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