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French in uproar over oral sex anti-smoking posters

Flavor: Advertising

A controversy has erupted in France over a campaign to discourage young people from smoking. The images show teenagers kneeling in front of a man, as if being forced to have oral sex. The caption reads: "Smoking is to be a slave to tobacco."

The campaign, which was devised for a pressure group supporting the rights of non-smokers, has been attacked as "scandalous" and "potentially counter-productive" by feminist and pro-family campaigners.

The non-smokers' rights group says it does not care if adults are shocked by its posters. Gérard Audureau, the president of Les Droits des Non-fumeurs (The Rights of Non-smokers), the pressure group which commissioned the ads, said: "Very few anti-smoking campaigns catch the attention of the young. You have to use extreme images to make them take notice."

Carole L.

February 25, 2010