An Aids-awareness advert depicting Adolf Hitler having unprotected sex has been condemned by mainstream health charities for stigmatising people infected with the virus. The highly-sexualised commercial appears to be a typical, if steamy, advert for perfume or underwear but it ends with the tag-line "AIDS is a mass murder".
The commercial has been released to coincide with 2009 World Aids Day, but established HIV/Aids charities have distanced themselves from its message, saying that it could make life more difficult for sufferers.
"Of course there are many HIV organisations that run their own campaigns, however I think the advert is incredibly stigmatising to people living with HIV who already face much stigma and discrimination due to ignorance about the virus," a spokeswoman for the National AIDS Trust, which co-ordinates World Aids Day in Britain, said. "On top of this it fails to provide any kind of actual prevention message (e.g. use a condom) and may deter people to come forward for testing. The advert is also inaccurate because in the UK thanks to treatment HIV is a manageable condition that does not necessary lead to AIDS."
The commercial was produced by the young Hamburg-based advertising agency das comitee on behalf of a small German Aids awareness group called Regenbogen e.V.
Hans Weishäupl, creative director of das comitee, told the Telegraph that it proposed the Hitler film after being briefed by Regenbogen e.V to come up with hard-hitting ideas. "A lot of people are not aware that Aids is still murdering many people every day. They wanted a campaign which told young people that it is still a threat," he said. "In Germany, Hitler is the ugliest face you can use to show evil".
"We worked on the campaign for free because we wanted to help out," Mr Weishäupl said. "We have also produced versions in English and Spanish so they can be broadcast abroad, if there is interest."
The campaign also features poster adverts of Saddam Hussein and Joseph Stalin, and a radio spot that re-works a famous speech by Joseph Goebbels, the Nazi propagandist.

The STAR satellite channel, which broadcasts to more than 300 million viewers in 53 countries, also cut the sound when Dustin Lane Black, who wrote the screenplay for Penn's film, Milk, addressed "all the gay and lesbian kids". Milk is the story of Californian gay rights activist Harvey Milk. Both Penn and Black backed gay marriage in their speeches and called for equal rights for homosexuals. Penn opened by calling the audience "commie, homo-loving sons of guns".
Gay Asians voiced their anger at the broadcaster, which censored its evening telecasts of the awards ceremony.
Users of Internet forums in Singapore and India also complained about the censored speeches.
Jannie Poon, STAR's Hong Kong-based spokeswoman, stressed that the company had no intention of upsetting any viewers, but said it has "a responsibility to take the sensitivities and guidelines of all our markets into consideration."
Female masturbation is the subject of the final show in Brtiish broadcaster Channel 4's Wank Week.
Independent producer Spun Gold is developing a programme called Masturbation for Girls, featuring orgasm coach Dr Betty Dodson. The final format has yet to be decided.
Zig Zag is making Wank-a-Thon, a programme about the UK's first public masturbation event held last month in London. Channel 4 is also broadcasting a documentary about compulsive male masturbators.
British broadcaster Channel 4 is to bring mass public masturbation to the small screen.
They have commissioned a documentary about the UK's first "masturbate-a-thon" as part of a series of programmes dubbed "Wank week". Hundreds of people are expected to gather in a hall in central London on August 5 to pleasure themselves in aid of charity.
The organiser of the event, the San Francisco-based Centre for Sex and Culture, has run mass masturbation events in the US for the past five years to raise money for safe sex groups and plans to replicate the formula in the UK.
Cameras will follow the organisers and participants for a 60-minute film, which has the working title of Wank-a-thon. It is expected to air towards the end of the year.
Prizes will be on offer for those who clock up the most orgasms and those who can masturbate the longest - the current record, according to the organisers, is a chafing eight-and-a-half hours. To qualify for the record, the organisers say "at least 55 minutes of every hour shall be spent self-pleasuring by manual or sex toy stimulation" with participants getting just five minutes to "replenish and renew".
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